B005 →  Chasing Charlie



 
An outdoor fanatic and long-distance runner, Charlie, contacted me to turn his story into a visual identity that captures his journey.




He wanted to keep things simple, using a two-colour design that nods to the outdoors and those classic vintage scout and national park badges.



Charlie’s using the logos as stickers on his travels around the world, marking his trail and helping to promote his upcoming documentary about his 24-hour run.

Images from Charlie's most recent race in  Madeira.



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