Daisy Schwarzer

Print

  1. Blacks Solicitors 
  2. ‘where are you really from?’
  3. Alcohol information
  4. The civil war in: Burma
  5. The animated life of Arthur Humberstone
  6. Mental Health support

Digital

  1. Infographics
  2. MindMate
  3. R.Spence: a digital exhibition
  4. Steel Through typeface
  5. Ippon Judo
  6. Photography

Branding

  1. Stride
  2. Tently
  3. BonkedMTB
  4. UoS Judo Club
  5. Chasing Charlie

Illustrations 

  1. Billboard
  2. Cards
  3. Lakeland Roads


About
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B002 →  Tently



Tently, formerly Molly Sellars, is a sustainable outdoor fashion brand born from repurposed festival waste. With the business growing, Molly felt it was the right time for a rebrand — one that felt closer to the outdoors and her Lake District base.



IMG from Molly Sellars

With a suggested colour palette from Molly, inspired by her designs, I began developing a new visual identity. The branding centres around the tent element of Tently, while leaning into the outdoor theme. The mountain-shaped motif came from that idea, with subtle tent peg points in the corners to tie everything together.

Beyond the main logo, I created a set of elements that carry the brand’s personality — short slogans, simple logo marks, and a three-colour palette that keeps everything cohesive and easy to use.


From early sketches to the final brand toolkit, I shaped an identity that captures Tently’s love for the outdoors and sustainability, simple, versatile, and full of character, like the brand itself.
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